Work uniforms are not merely a dress code that is worn by all the employees of the company. While it is an article of protective clothing, a customized work uniform impacts the company’s public image, enhances corporate identity, and increases employees’ engagement with the company.
Customization of work uniforms may not be as easy as it sounds. Work uniforms for the pharmaceutical processing industry, food manufacturing industry, and similar industries where only minimal customization can be done, customization becomes challenging. However, even minimal customization in such industries can really benefit the company. Let us look at the different ways to customize workwear and the benefits of doing it.
Ways to customize employee uniforms for a company
– Colors
Obviously, customization of work uniforms using colors is a simple way to connect the workwear to the brand. This may be the first option that may come to our minds when we think of how to customize clothing in general. The best and the easiest method is to go for company colors.
The chosen color should grab the attention of partners and potential customers. It should be catchy and the customers should immediately be able to relate the color to the brand.
When choosing the colors, one can play with the different shades and tones based on the industry. Here is a simple example. Light pastel colors are better for industries that involve delicate work as customers may be able to relate light colors with cleanliness and hygiene. Dark colors such as navy blue, black, etc. usually represent sturdiness and provide a tough and strong look. Thus such colors can be used in the automotive manufacturing industry, etc.
Varying the colors for various departments within the company can also be helpful to identify the employees of each department easily.
– Emblem and logo option
An emblem of a company defines the brand, provides an identity, and showcases the concept of the brand. The logo directly connects the viewer to the brand. An emblem or a logo on the company’s workwear shows that the brand is reputable, reliable, and trustworthy. Adding an emblem or a logo to work uniforms can be an interesting and easy way to promote the brand and also add professionalism. A small embroidered emblem or a printed logo on workwear can do wonders for the company. For example, custom embroidered work shirts for the automotive manufacturing industry can help to build a good reputation and thereby increase sales for the company.
When using an emblem or logo option on the workwear, the base color should be contrasting so that the emblem or the logo stands out to represent the brand.
– Small unique patterns
For some industries, small patterns derived from the logo or that which signifies the brand in a unique manner can be used.
Every administration team may question if it is really worth spending extra money on customizing all the workwear for the employees. They may wonder if it would be easier to just purchase bulk workwear from wholesale workwear manufacturers.
Ways in which custom workwear can help the company
– Stand out with a unique identity
In this competitive world, every company struggles to stand out and have a unique reputation for itself. A company should not copy or look like its competitors. Customized work uniforms based on the brand value can help the company promote itself differently and make it look better than its competitors.
– A form of advertisement
Workwear is a way to promote the brand and advertise the company. It is a reflection of the company’s values. Using emblems and logos are excellent solutions to promote the company.
– Employee’s engagement and loyalty to the company
Uniforms create a sense of dignity and pride in the wearer. This helps them work and engage themselves better, making them loyal and reliable to the company.
– Easy identification
With customized wok uniforms, employees of that company will become easily identifiable.
– Increases reliability and trustworthiness of the company
With the added professionalism, customers will start trusting the brand and its good reputation. This will increase their loyalty to the company. Eventually, this will have a positive impact on the company.
A little extra investment to customize workwear can actually turn out to be profitable for the company. When deciding on the customization of new work uniforms or when trying to upgrade existing work uniforms with customization, it is best to check out the workwear of the competitors and analyze how customization can be done to make the employees look different from the competitors. It should be done in such a way that it brings out the originality of the brand.
Sfatec workwear rental service company is one of the top 10 workwear brands that provide customization as per requirement for its workwear rental. The emblem option provided by Sfatec, can enhance the intrinsic brand value and corporate identity.
