Can a logo or emblem really affect the identity of the brand and have a positive effect on its customers? Something as small as a logo can actually help set apart a business from its competitors and make it a successful brand. Most of the popular brands have a logo that consists of the brand colors defining the brand and its commitment to its consumers. The right logo with attractive brand colors can enhance the reputation of a company. An addition of a logo or emblem on workwear can greatly affect the brand identity and also boost the morale of the employees wearing the workwear. Let’s first look at the benefits of adding a logo to industrial workwear.
Why is it a good idea to add a logo?
Adding a logo to existing employee uniforms or new workwear is beneficial for the following reasons-
–To increase brand value
Adding a logo can help brand a company. Consumers usually approach brands that have a high brand value and good reputation. Having a logo and connecting all the elements of the brand through a simple logo can help to create a sense of trust and loyalty amongst the consumers, which further enhances the value of the brand. The more often consumers see the logo of a company, the more the brand will seem appealing to them and the more they will purchase products and services offered by the brand.
–To increase social media presence
Most companies have a social media presence. These days, brands are trying to showcase themselves and their employees on various platforms by posting images of their staff, etc. A single logo connects the brand on various social media platforms and also connects the employees to the brand.
–To be easily recognizable
Employees must be easily identifiable in a crowd. Customers do not want to take the time and trouble searching for employees in a company. This can affect customer loyalty and can eventually affect the business. A logo on employee uniforms is a simple and effective method to avoid confusion. Also, a logo is easier to memorize than a company name. There are more chances of customers remembering a logo than the company name.
–To build team strength
A simple logo can unite a group of employees and build a loyal team within companies. A strong team is always more efficient and productive.
What to consider when adding a logo?
There are a few factors to take into consideration when adding a logo on industrial workwear-
–Color and design of the logo and the workwear
As we already know, the logo can create a great first impression for customers. Hence the colors and design should be chosen wisely. The logo, when placed on the workwear, needs to look aesthetically pleasing. The colors and design should stand out and should grab the attention of the customers.
–Whether it should be embroidered or printed
Logos can either be embroidered onto the protective garment or can be printed. Most companies prefer embroidered logos as they are more durable than printed ones. A printed logo may seem like an easier option. However, embroidered logos are more durable, especially in industries that involve a lot of rough work such as the automotive manufacturing industry, etc.
–Placement of the logo
This is an important step. The placement of the logo should be done in a way that allows the logo or emblem to be easily visible and grab the attention of the viewer. Mostly the logo is placed on the chest or the sleeve of the protective garment.
It is advisable to take the opinions and ideas of the employees when adding a logo. They are the ones who are eventually going to wear the uniforms. Hence their opinions matter.
How can a reputed workwear rental service help?
A reputed workwear rental service that has years of experience can guide companies in the right manner. With the right guidance and expert advice from a reputed experienced uniform rental service provider, companies can build their brand identity and increase their company value. Proper research needs to be done to find a reputed rental uniform service provider that can provide industrial workwear to the concerned industry, adhering to all the safety regulations required as per the industry. Along with providing good quality workwear, they should also be able to help the company with the branding by incorporating well-designed high-quality logos or emblems on the workwear.
Sfatec workwear rental service company provides high-quality well-maintained workwear for the food manufacturing and processing industry, pharmaceutical processing industry, cleanroom facilities, automotive manufacturing industry, electronic manufacturing industry, and research and development facilities. They also take care of dropping off the workwear, picking up soiled employee uniforms, and the laundry and maintenance of all workwear that they provide. Sfatec provides optional logo solutions for all their workwear. To learn more, visit the website.
